This week’s entrepreneur is Uyai Effiong. Uyai started her consulting business, Areedi after she noticed that small business entrepreneurs experienced the same challenges, she had helped solve for large multinationals while working as a consultant with Accenture. She soon quit her job and embarked on her lifelong passion for entrepreneurship. Her knack for social media and innovative value first strategy helped her land her first client on Twitter. After many successful engagements, she initiated a robust referral system that her reduce her marketing spend but increased her customer base. Although, she notes that life as an entrepreneur in Lagos is fraught with challenges, she believes that the sense of satisfaction and feeling of accomplishment is worth it. So sit back, relax and enjoy the podcast as she breaks down important concepts and inspires you to take action.