Robert “Bobby” Klinck – is an entrepreneur, author and intellectual property attorney, who helps entrepreneurs, startups, and innovators protect their intellectual property. You might be wondering what the big deal is about intellectual property? Consider this, Coca-Cola’s secret formula has a value of nine-figures or more. And economists have estimated that sixty-seven percent of the value of Fortune 500 companies has been directly traced to intellectual property (also known as Intangible Assets i.e. Trademarks, Tradenames, Trade Secrets, Patents, and Copyrights).
In this episode, we discuss his life story and the road that led him to entrepreneurship and his work with entrepreneurs. We discuss his experiences working as an Assistant United States Attorney prosecuting bad guys in Texas, clerkships with famous and illustrious judges and the events that led him to start his law practice despite being on track to make a very comfortable living.
When I asked him about his biggest failure, I was shocked to hear that despite being a highly trained Harvard Lawyer with many years of experience, he still managed to make the same entrepreneurial mistake that Mark Zuckerberg & countless others have done.
This got thinking that as human beings we all make mistakes. Our brain knows what to do, but our heart sometimes doesn’t cooperate with our brain. Nevertheless, you should still do everything to ensure that the right thing is done at the right time.
And for many entrepreneurs, the right thing means protecting their number #1 assets even if they are working with friends and family. Bobby helps us break down the biggest mistakes entrepreneurs make with their intellectual property and the steps they can take to fix it. The information he shared is so compelling that he put it in a book and made it a free download on his website.
I hope you listen, learn and take plenty of notes. The future of your business could depend on your knowledge of some of the principles you hear today.